You wake up one morning, check your Facebook Ads Manager, and discover your campaigns that were crushing it just weeks ago are suddenly bleeding money. Your cost per click has doubled, your conversion rates have plummeted, and despite your best efforts to tweak targeting settings, nothing seems to work anymore. If this scenario sounds eerily […]
Search engine optimization isn’t what it used to be. If you’ve been following SEO trends lately, you’ve probably come across terms like llms.txt, GEO (Generative Engine Optimization), and AI-powered search. With ChatGPT, Google’s AI Overviews, and other generative AI tools reshaping how people find information online, businesses and marketers are asking: Does Google really consider […]
In the current digital era, where technology is developing quickly, businesses are spending more and more on digital platforms to interact with their target market and advertise their products and services. Due to this change, there is a great need in the modern workforce for people with experience in digital marketing, making it one of […]
