The program includes both theoretical and practical components. You will learn the fundamentals of digital marketing, such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) Google Ads, Social Media Marketing, Email Marketing, Content Marketing, and Analytics. You will also learn how to create effective marketing campaigns, measure success, and optimize campaigns for better results.
The practical component of the training program involves working on real-world projects and campaigns. This allows you to apply your newly acquired knowledge and skills to real-life situations, gaining hands-on experience and developing problem-solving abilities. You will also have the opportunity to work with industry experts, learn from our experienced trainers, and receive feedback on your work.
Apart from the technical skills, the program also focuses on developing participants’ soft skills. You will learn how to communicate effectively, work collaboratively, manage your time, and adapt to changing circumstances. These skills are essential for success in the workplace, and employers value candidates who possess them.
At the end of the program, You will have gained a comprehensive understanding of digital marketing and its various tools and strategies. You will be able to apply their knowledge and skills to a range of marketing roles and industries. The training program provides ample time for you to develop your expertise and build a portfolio of work that showcases your abilities.
Overall, digital marketing training is an excellent opportunity for individuals who are interested in pursuing a career in digital marketing. It provides a holistic learning experience that combines theoretical knowledge with practical application, allowing you to develop the skills that you need to succeed in the industry.
Some of the major Modules in Digital
Marketing Training are
Introduction to Digital Marketing
This module covers the basics of digital marketing, including its history, advantages, and key concepts. It teaches you about the different channels and tactics that can be used in digital marketing, such as SEO, PPC, social media marketing, and email marketing.
Digital Marketing Strategy
This module teaches students how to develop an effective digital marketing strategy. It covers topics such as identifying target audiences, defining business objectives, and selecting appropriate marketing channels and tactics. At The Skills Booster, we help students to create a plan that is tailored to their business needs, goals, and budget.
Website Design and Development
This module covers web design and development fundamentals. It teaches you how to create responsive websites that are optimized for search engines and user experience. At The Skills Booster, we teach you the technical skills and design principles needed to create effective websites that meet the needs of your target audience.
Search Engine Optimization (SEO)
This module covers the tactics and best practices of SEO. It teaches students how to optimize their websites for search engines and improve their visibility in search results. At The Skills Booster, we help students develop an SEO strategy that aligns with their business goals and drives organic traffic to their websites.
Pay-Per-Click (PPC) Advertising
This module covers the basics of PPC advertising, including creating and managing campaigns, ad copywriting, and targeting. It teaches students how to maximize their ROI with effective PPC campaigns. At The Skills Booster, we teach students how to use different PPC platforms, such as Google Ads and Facebook Ads, to reach their target audience and achieve their marketing objectives.
Content Marketing
This module teaches you how to create and distribute valuable content that attracts and engages your target audience. It covers topics such as content strategy, content creation, and content promotion. At The Skills Booster, we help you to develop a content marketing strategy that aligns with your business goals and resonates with your target audience.
Social Media Marketing
This module covers the fundamentals of social media marketing, including creating and managing social media accounts, content creation, and engagement. It teaches students how to leverage social media to build the brand and engage with the audience. At The Skills Booster, we teach you how to use different social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to achieve your marketing goals.
Email Marketing
This module teaches students how to create effective email marketing campaigns that drive engagement and conversions. It covers topics such as email segmentation, email design, and email automation. At The Skills Booster, we help you to create email campaigns that are tailored to your audience and business goals.
Video Marketing
This module covers the tactics and best practices of video marketing, including creating and promoting video content on various platforms. It teaches students how to use video marketing to increase engagement and reach their target audience. At The Skills Booster, we teach you how to create engaging videos that tell your brand story and resonate with your target audience
Mobile Marketing
This module covers the fundamentals of mobile marketing, including creating mobile-friendly websites and apps, SMS marketing, and mobile advertising. It teaches you how to reach your target audience on mobile devices and create a seamless user experience. At The Skills Booster, we teach you how to optimize your mobile presence and create campaigns that drive results.
Display Advertising
This module covers the tactics and best practices of display advertising, including creating and managing display ad campaigns and targeting. It teaches you how to use display advertising to increase brand awareness and drive conversions. At The Skills Booster, we teach you how to create compelling display ads that capture attention and drive action.
Affiliate Marketing
This module covers the fundamentals of affiliate marketing, including identifying and recruiting affiliates, creating and managing affiliate campaigns, and tracking and optimizing performance. It teaches you how to leverage the power of affiliate marketing to generate leads and sales for your business. At The Skills Booster, we help you develop an affiliate marketing strategy that aligns with your business goals and drives revenue growth.
Influencer Marketing
This module covers the tactics and best practices of influencer marketing, including identifying and working with influencers, creating and managing influencer campaigns, and measuring and optimizing performance. It teaches you how to leverage the power of influencer marketing to reach your target audience and build brand awareness. At The Skills Booster, we teach you how to create effective influencer campaigns that align with your brand values and resonate with your target audience.
Customer Relationship Management (CRM)
This module covers the fundamentals of CRM, including managing customer data, analyzing customer behaviour, and creating personalized marketing campaigns. It teaches you how to use CRM tools and techniques to enhance customer engagement and loyalty. At The Skills Booster, we help you develop a CRM strategy that aligns with your business objectives and delivers a superior customer experience.
Marketing Analytics
This module covers the fundamentals of marketing analytics, including collecting and analyzing data, measuring and optimizing performance, and making data-driven decisions. It teaches you how to use different analytics tools and techniques to track and measure the effectiveness of marketing campaigns. At The Skills Booster, we help you develop an analytics strategy that aligns with your business goals and provides insights for continuous improvement.
Digital Marketing Budgeting
This module covers the fundamentals of digital marketing budgeting, including setting marketing budgets, allocating resources, and measuring ROI. It teaches you how to create a digital marketing budget that maximizes your ROI and drives revenue growth. At The Skills Booster, we help you develop a budgeting strategy that aligns with your business goals and budget constraints.
A/B Testing and Conversion Optimization
This module covers the fundamentals of A/B testing and conversion optimization, including creating and running experiments, analyzing results, and optimizing conversion rates. It teaches you how to use these techniques to improve the effectiveness of your marketing campaigns and website performance. At The Skills Booster, we teach you how to create effective A/B tests and optimize conversion rates to improve your ROI.
User Experience Design
This module covers the fundamentals of user experience (UX) design, including designing for user needs, usability testing, and creating user-centred designs. It teaches you how to create websites and digital experiences that are easy to use and intuitive for your target audience. At The Skills Booster, we teach you how to create user-centred designs that optimize the user experience and drive engagement.
Landing Page Optimization
This module covers the tactics and best practices of landing page optimization, including creating and testing landing pages, analyzing results, and improving conversion rates. It teaches you how to create effective landing pages that convert visitors into customers. At The Skills Booster, we teach you how to optimize your landing pages to improve conversion rates and achieve marketing objectives.
Lead Generation
This module covers the fundamentals of lead generation, including identifying target audiences, creating lead magnets, and nurturing leads through the sales funnel. It teaches students how to use different lead-generation tactics to attract and convert potential customers. At The Skills Booster, we teach you how to create effective lead-generation campaigns that align with your business objectives and drive revenue growth.
Branding and Identity
This module covers the fundamentals of branding and identity, including creating a brand strategy, developing brand messaging, and creating brand assets. It teaches you how to build a strong brand that resonates with your target audience and differentiates your business from competitors. At The Skills Booster, we help you develop a comprehensive branding strategy that aligns with your business objectives and enhances brand recognition and reputation.
Crisis Management
This module covers the fundamentals of crisis management, including identifying potential crises, developing crisis communication plans, and managing crises effectively. It teaches you how to handle negative PR and reputational issues that can impact your business. At The Skills Booster, we help you develop crisis communication plans that address potential risks and protect your brand reputation in times of crisis.
Community Management
This module covers the fundamentals of community management, including building and managing online communities, engaging with community members, and creating a positive online reputation. It teaches you how to create a loyal community of customers and advocates who support your business. At The Skills Booster, we teach you how to build and manage online communities that enhance your brand reputation and drive engagement.
E-commerce
This module covers the fundamentals of e-commerce, including creating and managing e-commerce websites, optimizing product listings, and processing payments. It teaches you how to leverage e-commerce to sell products and services online and expand your business reach. At The Skills Booster, we teach you how to create effective e-commerce strategies that align with your business objectives and drive revenue growth.
Search Engine Marketing (SEM)
This module covers the fundamentals of SEM, including creating and managing search engine ads, optimizing keywords and targeting, and measuring and optimizing performance. It teaches you how to use search engine marketing to drive traffic and leads to their websites. At The Skills Booster, we help you develop SEM campaigns that align with your business objectives and deliver a strong ROI.
Local Search Marketing
This module covers the tactics and best practices of local search marketing, including optimizing Google My Business profiles, managing local listings, and targeting local keywords. It teaches students how to use local search marketing to drive foot traffic and sales to their brick-and-mortar stores. At The Skills Booster, we teach you how to optimize your local search presence and reach your target audience in the local area.
Voice Search Optimization
This module covers the tactics and best practices of voice search optimization, including optimizing content for voice search, managing voice search listings, and targeting voice search keywords. It teaches you how to use voice search optimization to reach a growing audience of voice search users. At The Skills Booster, we teach you how to optimize your content for voice search and improve its visibility in voice search results.
Social Media Advertising
This module covers the fundamentals of social media advertising, including creating and managing social media ads, targeting and retargeting, and measuring and optimizing performance. It teaches students how to use social media advertising to reach their target audience and drive leads and sales. At The Skills Booster, we help you develop effective social media advertising strategies that align with your business objectives and deliver a strong ROI.
Programmatic Advertising
This module covers the fundamentals of programmatic advertising, including creating and managing programmatic ad campaigns, targeting and retargeting, and measuring and optimizing performance. It teaches you how to use programmatic advertising to reach your target audience across different digital channels. At The Skills Booster, we teach you how to create effective programmatic advertising campaigns that align with your business objectives and drive revenue growth.
Web Analytics
This module covers the fundamentals of web analytics, including collecting and analyzing website data, measuring and optimizing website performance, and making data-driven decisions. It teaches you how to use different web analytics tools and techniques to track and measure the effectiveness of their website and marketing campaigns. At The Skills Booster, we help you develop a web analytics strategy that aligns with your business goals and provides insights for continuous improvement.
Retargeting and Remarketing
This module covers the tactics and best practices of retargeting and remarketing, including targeting and segmenting audiences, creating and managing retargeting campaigns, and measuring and optimizing performance. It teaches students how to use retargeting and remarketing to reach people who have previously engaged with their brand and increase conversions. At The Skills Booster, we help you develop effective retargeting and remarketing strategies that align with your business objectives and drive revenue growth.
Influencer Outreach
This module covers the fundamentals of influencer outreach, including identifying and selecting the right influencers, developing influencer marketing campaigns, and measuring and optimizing performance. It teaches you how to use influence marketing to reach new audiences and increase brand awareness. At The Skills Booster, we help you develop influencer marketing strategies that align with your business objectives and build relationships with influencers who can help grow your brands.
Marketing Automation
This module covers the fundamentals of marketing automation, including creating and managing automated campaigns, segmenting audiences, and measuring and optimizing performance. It teaches you how to use marketing automation to streamline marketing processes, improve efficiency, and drive revenue growth. At The Skills Booster, we teach you how to create effective marketing automation campaigns that align with your business objectives and improve your ROI.
Customer Service and Support
This module covers the fundamentals of customer service and support, including managing customer inquiries and complaints, resolving issues, and providing excellent customer experiences. It teaches you how to use customer service and support to build brand loyalty and drive customer retention. At The Skills Booster, we help you develop practical customer service and support strategies that align with your business objectives and improve customer satisfaction ratings.
Digital Marketing Ethics
This module covers the ethics and best practices of digital marketing, including data privacy, transparency, and responsible marketing practices. It teaches you how to use digital marketing ethically and responsibly and avoid unethical practices that could damage your brand reputation. At The Skills Booster, we emphasize the importance of ethical digital marketing practices and teach students how to develop ethical marketing strategies that align with their business objectives and values.
Why The Skills Booster for Industrial Training in Digital Marketing
45 Days Industrial Training
For 45 days industrial training, the Skills Booster program can provide students with intensive training modules, focusing on specific areas of study. These modules are designed to equip students with the skills required to succeed in their industrial training program in a short amount of time. The program includes workshops, practical training sessions, and mentorship, allowing students to gain valuable experience and insight into their chosen field.
3 Months Industrial Training
For 3 months industrial training, the Skills Booster program can provide a more comprehensive approach to training. The program can offer students a more in-depth understanding of their chosen field, allowing them to gain a wider range of skills and knowledge. The program can also include industry visits, guest lectures, and networking opportunities, providing students with a holistic view of the industry and building their professional network.
6 Months Industrial Training
For 6 months industrial training, the Skills Booster program can provide students with a more immersive and hands-on experience. The program can offer students longer-term projects, giving them the opportunity to apply their skills and knowledge to real-life situations. Additionally, the program can include training in areas such as project management, team leadership, and communication, which are essential for success in any professional environment.
At The Skills Booster, we offer comprehensive Industrial training in digital marketing that covers all these modules and more. Our program will equip you with the skills and knowledge you need to succeed in today’s digital marketing landscape. Our experienced instructors provide hands-on training and real-world examples to help students develop practical skills and apply their knowledge in a business context.
Contact us today to learn more about our Industrial Training in Digital Marketing and how we can help you achieve your career goals.
