At The Skills Booster, our industrial training program in digital marketing provides indepth learning opportunities for 45 days, 3 months, or 6 months, offering realworld experience and practical skills to thrive in the fast-paced domain of digital marketing.
Acquire knowledge in Google and Facebook Ads, social media management, and email marketing by joining our digital marketing course in Mohali and Chandigarh, that is led by specialist trainers. Experience hands-on learning with live projects, create a professional portfolio, and receive support from experienced mentors. Our training not only prepares you for roles like Digital Marketing Manager and Social Media Specialist but also aids in the upgrading process if you have already started. You are also guaranteed job placement support and interview training to enter the digital marketing industry with confidence.
Digital marketing is a fast-changing area that continues to require learning and skill updating. Industrial training in digital marketing is the crucial program that is supposed to give the individuals the real-life knowledge and ability to be successful in the industry. The digital marketing industrial training program offers a hands-on learning experience that includes various digital marketing tools and tactics.
Theoretical and practical parts are included in the program. You will be introduced to digital marketing’s main components like Search Engine Optimization (SEO), Pay-Per-Click (PPC) Google Ads, Social Media Marketing, Email Marketing, Content Marketing, and Analytics while attending the course.
Moreover, you will be taught about the creation of marketing campaigns, the measurement of success, and the optimization of campaigns for better results. Real-world projects and campaigns are the backbone of the practical component of the training program. This gives you the chance to apply your knowledge and skills gained from the course in real-life situations, thus acquiring hands-on experience and sharpening your problem-solving abilities.
Additionally, you will be able to collaborate with industry experts, be guided by our skilled trainers, and get your work reviewed. Besides the technical skills, the program also emphasizes the growth of participants’ soft skills. You will be trained on effective communication, teamwork, time management, and adaptability. These skills are becoming essential in today’s workplaces and employers prefer candidates who have them. When the program is over, You will not only have the knowledge but also the skills to use various digital marketing tools and techniques. You will be ready to take on a variety of marketing roles and sectors with your applied knowledge and skills. The training program is designed to give you a lot of time to build your expertise and create a portfolio of work that highlights your talent.
In summary, going through digital marketing training is a great opportunity for a digital marketing career beginner. The program offers a complete learning experience that connects theory to practice, enabling you to acquire the requisite skills for the job.
Some of the major Modules in Digital
Marketing Training are
Introduction to Digital Marketing
This module provides an overview of digital marketing, including its origin, benefits, and principal ideas. It explains the various methods and strategies used in digital marketing, for instance, SEO, PPC, social media marketing, and email marketing.
Digital Marketing Strategy
This module serves as a guide for the students to formulate a good digital marketing strategy. Among other things the topics include who the target audience is, what business objectives are and which marketing channels and tactics to use. The Skills Booster assists the students in the making of a marketing plan that will perfectly fit their business requirements, targets and budget.
Website Design and Development
This module includes the basics of web design and development. It shows how to build websites that respond to different devices and are friendly to both search engines and users. At The Skills Booster, we enlighten you with the technical skills and design concepts that allow the creation of powerful and user-focused websites.
Search Engine Optimization (SEO)
This module elaborates on the tactics and best practices of SEO. It equips the learners with the skills to make their websites search engines friendly and get more visibility in the search results. The Skills Booster takes care of the students by helping them create an SEO plan that not only matches their business objectives but also brings in organic traffic to their websites.
Pay-Per-Click (PPC) Advertising
In this module, you will learn about pay-per-click (PPC) advertising—from creating and running PPC campaigns, to writing ad copy, to targeting your audience with the best possible ad format. The Skills Booster will help you improve your return on investment (ROI) with your PPC campaigns, using different PPC platforms, such as Google Ads and Facebook Ads, to connect with your audience effectively.
Content Marketing
During this module, you will learn how to create valuable content that will excite and attract your target consumers. In addition to these elements, topics discussed in this module include content strategy, developing and creating content, and distributing that content. We will support your development of a strategic marketing content plan that aligns with your corporate goals and engages your target consumer.
Social Media Marketing
This module will allow you to obtain the basics of SMM (Social Media Marketing), including the initial steps for developing and maintaining a Social Media Profile/Account, as well as Content Creation and Audience Engagement. You will learn how to effectively use the various social media platforms to build your brand AND connect with your target audience. You will receive the guidance necessary to make the most of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to meet your marketing objectives.
Email Marketing
Students who complete this module will be able to produce email marketing campaigns with measurable results in terms of engagement and conversion rates. In particular, the module discusses the various types of emailing segmentation, design, and automation. Skills Booster guides you in creating email marketing campaigns for your intended audience based on your business objectives.
Video Marketing
The purpose of this module will provide an overview of tactics and best practices for video marketing through the creation and promotion of video content across multiple social media channels. You will learn how to increase engagement with your audience using video marketing, as well as how to produce video content to connect with your target audience. Skills Booster will walk you through the process of developing captivating video presentations that communicate your brand’s message effectively and are meaningful to your intended demographic group.
Mobile Marketing
The Skills Booster provides an overview of mobile marketing basics, from building mobile-optimized websites to implementing SMS and mobile ad campaigns that target your audience on their mobile devices and provide the best possible user experience. Through The Skills Booster's training programs, you will learn to improve your mobile presence while developing mobile marketing plans that deliver measurable success.
Display Advertising
This section explains how to use display advertising to promote your brand and convert leads. The Skills Booster will show you how to create an engaging ad and get the desired result from a display ad campaign.
Affiliate Marketing
In this module, you'll be exposed to general principles associated with affiliate marketing such as the different ways to find and sign up for affiliates; how to start and control an affiliate program, as well as the tracking/monitoring and optimization of the results of your program. You'll see how to take advantage of the potential of affiliate marketing to create leads and sell products and services. Plus, you'll learn about developing an effective affiliate marketing strategy that will help you achieve your revenue growth objectives at The Skills Booster!
Influencer Marketing
The Skills Booster teaches you the tools and techniques of successful influencer marketing, how to find and collaborate with the right influencers to create impactful campaigns that reach your target audience, as well as how to evaluate and improve their effectiveness. Plus we provide you with many ways to take advantage of this growing channel to help you connect with your customers, increase brand recognition and ultimately, grow your business.
Customer Relationship Management (CRM)
The fundamentals of CRM are offered in this module, including how to manage your customer data, understand customer behaviour, as well as how to create personalised marketing campaigns. The Skills Booster has trained you in the use of tools and techniques to increase your customers' engagement with your brand and increase their loyalty to your brand. We can assist you in creating a CRM Strategy that will meet your business objectives and deliver a great Customer Experience.
Marketing Analytics
In this module, you will learn about the basic concepts related to Marketing Analytics including how to Collect and Analyze Data, Measure and Optimise Performance and Make Data Driven Decisions. You will also learn how to apply the various Analytic Tools and Techniques available to evaluate the success of your Marketing Campaigns. The Skills Booster will work with you in developing a Marketing Analytics Strategy that meets your Business Objectives and gives you the ability to Continually Improve.
Digital Marketing Budgeting
This module provides an overview of how to budget for marketing, allocate resources and measure return on investment (ROI) for digital media marketing. You will learn how to create a digital marketing budget that provides maximum return on investment (ROI) and generates revenue. The Skills Booster focuses on helping you establish a digital marketing budgeting strategy based on your business objectives and budget limitations.
A/B Testing and Conversion Optimization
This module will cover the basics of A/B testing, conversion optimization and running experiments. You will learn how to analyse the results of these experiments in order to optimise your conversion rates and marketing campaigns. At The Skills Booster, we teach you how to create effective A/B tests and increase your ROI by optimising your conversion rates.
User Experience Design
This module introduces the fundamental concepts of User Experience (UX) design, teaching how to design for user needs, conduct usability testing, and create effective and efficient user-centred designs. You will learn how to design websites and digital experiences that will be considered simple and intuitive by your intended target audience. The Skills Booster teaches you how to build user-centred designs that maximise the user experience, ultimately driving user engagement.
Landing Page Optimization
Strategies and Best Practices for Landing Page Optimisation will be included in this course. You will be taught how to create and test your own landing pages, and then analyse the data you collect to increase your conversion rate. At The Skills Booster, we help you create landing pages that effectively convert visitors into paying customers. We will help you optimise your landing pages to achieve your marketing goals and increase your conversion rates.
Lead Generation
In addition to skills associated with developing a lead-generating system, the Lead Generation Module also includes lead nurturing, i.e. the use of marketing funnel to bring people to your business. It is important for all students who want to be successful in generating leads to learn the basics of lead generation. We, at The Skills Booster, provide students with the training to develop successful lead-generation programs that meet their sales goals, as well as generate revenue.
Branding and Identity
The Brand & Identity Fundamentals module provides instructions on how to create a brand strategy, how to develop a brand message and how to create brand assets. You will learn how to create a successful brand which is appealing to your customer and also the competitive advantage you have over your competitors. At The Skills Booster our goal is to help you establish a brand strategy that meets your business objectives and improves this business’s reputation and recognition through its branding efforts.
Crisis Management
The basics of crisis management, identifying possible crises, and developing plans for effective communication during crises (i.e., negative public relations & reputation), and how to effectively manage those crises through the use of effective crisis communication plans, as well as addressing the potential negative effects of PR and brand reputation when a business experiences a crisis. The Skills Booster offers support in developing effective crisis communication plans that will protect your brand reputation during a time of crisis by identifying potential risks and providing guidance on how to respond to those risks.
Community Management
The ethos of community engagement is all about the overall care for the customer and their experience; this ethos is reflected in our basic premise of community management. It also includes how to build and maintain online communities that promote your brand's image and motivate customers to actively participate. Our approach to community engagement includes providing you with the tools to build a loyal fan base of customers and advocates who support your company's products and services. Community management is a strategy that we can all learn.
E-commerce
This module covers the essentials of eCommerce, including design and management of eCommerce Websites, listing products effectively and taking payments. You will learn how to maximise the use of eCommerce to sell products and services online thereby extending your business reach. The Skills Booster programme will help you to develop profitable eCommerce strategies aligned to your Business Goals resulting in increased revenue.
Search Engine Marketing (SEM)
This module covers the fundamentals of SEM, including creating and managing search engine ads, optimizing keywords and targeting, and measuring and optimizing performance. It teaches you how to use search engine marketing to drive traffic and leads to their websites. At The Skills Booster, we help you develop SEM campaigns that align with your business objectives and deliver a strong ROI.
Local Search Marketing
This module provides an overview of the Basics of SEM by explaining how to build, maintain and run Ads via search engines, and optimising Keywords and Targeting. It teaches you how to turn clicks into actionable leads on your website using a Search Engine Marketing approach. In addition, The Skills Booster designs and develops SEM Campaigns that support our clients' business strategies and allow them to maximise their return on investment.
Voice Search Optimization
In this module, you will be introduced to how to optimize your content specifically for voice search, how to manage voice searching listings along with properly targeting voice searching related keywords. You will also learn how to leverage voice search optimization efforts to capitalise on the increasing number of users that implement voice search technology into their digital lives. The Skills Booster team is here to share all of the best practices to optimise your content for better visibility in voice search.
Social Media Advertising
The basics of social media advertising, which are included in this module, include how to create and manage ads on different platforms as well as how to target specific audiences and track/optimize the performance of those ads. Students will learn how to effectively advertise to their intended audience using social media to generate leads and sales. The Skills Booster teaches students how to build an effective social media advertising campaign that meets up to the goals of their company while providing significant returns (ROI).
Programmatic Advertising
You will learn the basic principles of programmatic advertising - how to create and manage a programmatic advertising campaign, target and retarget customers, and measure and optimize the results of your campaigns. You will learn how you can use programmatic advertising to reach your target market through multiple digital channels. At The Skills Booster, you will be taught how to successfully conduct programmatic advertising campaigns that support your business goals and drive revenue growth.
Web Analytics
The basic principles of web analytics, including gathering and analysing web site data, assessing and improving web site success, and using data to make informed decisions, are explained in this module. This course will teach you to use the various types of Web Analytics tools and methods to track and assess the success of your website and its marketing campaigns. At The Skills Booster, we will assist you in developing your Web Analytics Strategy so it meets the needs of your business and gives you valuable information for ongoing enhancement.
Retargeting and Remarketing
This module covers the tactics and best practices of retargeting and remarketing, including targeting and segmenting audiences, creating and managing retargeting campaigns, and measuring and optimizing performance. It teaches students how to use retargeting and remarketing to reach people who have previously engaged with their brand and increase conversions. At The Skills Booster, we help you develop effective retargeting and remarketing strategies that align with your business objectives and drive revenue growth.
Influencer Outreach
The course focuses on effective retargeting and remarketing techniques/practices used by companies to market their products/services to customers that have shown interest in their products/service by visiting a company website or interacting with a social media account. It teaches students the importance of defining/segmenting their target audiences based on what they have shared/found on the web (website, social networks, etc.) with a business (brand). After taking the course, students will be able to design/build/manage retargeting/remarketing campaigns, analyze/measure performance, make adjustments, and optimize the performance through continuous improvements. In addition, we assist students with creating effective retargeting and remarketing programs that are aligned with the student’s goals and generate revenue.
Marketing Automation
The Marketing Automation module is an introduction to the basics of Marketing Automation, such as developing and handling automated campaigns; audience segmentation; measuring and optimising results. In addition, it teaches you how to implement marketing automation to make your marketing process more efficient, increase efficiency and grow revenues. At The Skills Booster, we will assist you in developing successful marketing automation campaigns that coincide with your company's goals as well as provide greater returns on marketing investments.
Customer Service and Support
The course provides an overview of the basics of customer service/support and how to effectively respond to customer inquiries/issues, as well as creating an exceptional experience for customers. This course will also teach you how to utilize customer service to establish customer loyalty & increase customer retention by leveraging the skills learned in this course through developing customer service strategies that meet your company's goals while improving your company's customer satisfaction scores.
Digital Marketing Ethics
The course discusses ethical issues involved in Digital Marketing, such as Data Privacy, Transparency and Responsible Digital Marketing Practices. In addition, you will learn how to ethically and responsibly engage in Digital Marketing and avoid unethical practices that may negatively affect your brand. Ethical Digital Marketing practices are of great importance to The Skills Booster and the students enrolled in this course will learn to create Digital Marketing strategies that are ethical, meet their Business Objectives and Values, and do not violate any laws.
Why The Skills Booster for Industrial Training in Digital Marketing
The Skills Booster Program supports students of all work experience levels from 45 days to 6 months. It also teaches students skills to be well prepared and succeed in their careers.
45 Days Industrial Training
The skills booster program is designed to give students a deep dive into their chosen subject(s) for 45 days of intensive industrial training. This is accomplished by integrating several training modules that are focused on providing students with the skills needed for successful completion of industrial training in a short period of time. Workshops and practical training sessions are incorporated into the program as well as mentorship opportunities for students. Students will have the opportunity to acquire valuable work experience and knowledge of their fields by interacting with professionals who work in those areas.
3 Months Industrial Training
The Skills Booster program offers a 3-month intensive training program that focuses on providing students with an individualized experience in their selected profession. Students will develop a comprehensive knowledge base, skill set, and practical application of their specific areas of study. The Skills Booster program provides additional opportunities for industry exposure, networking opportunities, guest speakers, and many other resources.
6 Months Industrial Training
The Skills Booster program offers students a six-month intensive (on-the-job) experience through its Industrial Training Program. During this time, students will be involved in long-term project assignments, which allow them to put their academic knowledge into practice within a real-world setting. Additionally, the program will provide students with training in key areas necessary for professional success, including Project Management, Team Leadership and Communication Skills.
The Skills Booster has a comprehensive Industrial Training program in Digital Marketing that consists of each of these modules, plus many others. This program will give learners the skills and knowledge they require to perform successfully in the Digital Marketing arena. All of our qualified trainers use actual hands-on training methods and real-life examples to allow learners to create practical skills that can be used in a business setting.
To find out more about our Industrial Training in Digital Marketing, or to find out how we can assist you in achieving your career goals, please don‘t hesitate to contact us.
